Search Engine Marketing

Riches Are Only a Click Away When You Learn to Use Search Engine Marketing

When you conduct an internet search using a popular search engine, such as Google or Yahoo, you cannot help but notice the row of ads that is usually located on the side of the page. Those businesses gain that lucrative marketing space by paying the search engine to place it there. The advertisers want the person who searches for a particular product or service, such as "baby shoes," to notice their ad and click on it, in the hope that the person then purchases their product or service.

The main form of search engine advertising is called pay-per-click, or PPC. The advertiser is required to pay the search engine only when someone clicks on the ad. Advertisers typically bid against each for the most prominent spots on the search page. In other words, the highest bidders win the highest positions on the webpage, which tend to receive more clicks.

Search engine advertising is a way for businesses that market online to promote their products. It is also one of the main sources of revenue for successful internet search engine companies, including Google.